Client Insight: Lady Black Tie

Laurel Creative Agency has loved having Lady Black Tie on our client roster for almost one year now. Lady Black Tie is a formal wear dress store based up in Hudson Massachusetts. They have significantly grown over the past few years using the power of social media, the demand for wedding and party dresses, in the variety of dresses in so many colors and fabrics.

Laurel Creative Agency runs Lady Black Tie’s Instagram and also their Tiktok! The dresses are all so gorgeous, very beautifully designed, and photographs so well.

A few months ago, Lauren, the owner and lead photographer a Laurel Creative Agency, had the opportunity to fly over to California along with Marisa, the owner of Lady Black Tie, to complete a campaign photo shoot for some new dresses that were being added to the website.

We came across this gorgeous location near Beverly Hills on peerspace.com to host the photo shoot. A beautiful Spanish style house with a gorgeous, well-kept, and lush backyard. We were drawn to this location because of the white walls and flowers which really give a luxurious vibe to the photos of the dresses. Not only did we take photos for the website, we also took the opportunity to film a lot of video content of the dresses for marketing and social media purposes! We have found that videos of the dresses perform so well because their customers love to see the product in action before purchasing.

See below to view some of our favorite images from the shoot. We are so excited to continue to be working with Lady Black Tie on their Content and are very excited for year two with them!