Shooting in the Studio with Flutter Habit

Flutter Habit is a lash brand I’ve been working with for quite some time, and boy oh boy has it been a joy shooting for them! They specialize in luxe faux mink lashes that last for 5 days or more – very DIY friendly. I particularly love the book-like structure of their packaging, as well as all the cute prints and color stories they use. From a photographer’s perspective, there’s so much room to play around with these products in the studio and get creative with photoshoots.

To capture social and marketing images, I shoot on tan or white paper, incorporating a modern yet classic aesthetic. A lot of that entails having plenty of props on hand in my studio – you honestly never know what might inspire you in the moment. I like to use ribbons, concrete blocks, marble trays, anything that accentuates Flutter Habit’s branding and brings it to life. 

Not every product image needs a prop, however. When shooting anything involving e-commerce, versatility is key. There are two different categories of studio photography, lifestyle photography and e-commerce photography.

Lifestyle photography usually includes props, different settings, or maybe even a hand in the shot. The point of lifestyle is to capture a product in a realistic way, a believable way that would inspire the customer to imagine that product in their daily life. It also creates a desirable aesthetic that ultimately adds different textures to a brand product.

On the other hand, e-commerce photography is usually just the product on a white or neutral colored surface. This is mostly for website use, so the requirements involve very simplistic backdrops and settings. Most of the time, these photos are shot to then have the products photoshopped out of the background in a way that will work best on a website.