Client Insight: Paper Floral Co

About Paper Floral Co

Founded by Kelly Grace in 2017, Paper Floral Co is a paper-floral studio in lovely Clinton NJ. With a few art supplies at her kitchen table, Kelly blossomed Paper Floral Co into a creative enterprise that fashions beautiful crepe-paper flowers for weddings, other special events, and home décor. They make beautiful, crepe-paper flowers and botanical creations from materials that last!

For the past few years, Laurel Creative Agency has been serving all of Paper Floral Co’s marketing needs. This has included strategically posting on Instagram each day, through photo and video, displaying not only Kelly’s precious flowers, but also her sweet personality in order to gain more clients & projects. Kelly is kind and genuine, and we’ve worked hard to capture her personality through the content we post. That’s our goal, showing you and your business exactly how you want it to be displayed, allowing you to authentically speak to your followers.

Fun fact: Laurel Creative Agency’s first social media client was actually Paper Floral Co!

Together, the Agency has grown so much and has been able to learn all about the ins and outs of Instagram all thanks to Paper Floral Co being their first client. Through doing the work, we see how crucial social media is for businesses… it gives them mass exposure and increased revenue through an app.

Instagram is how most people discover businesses today, and has to be a large part of each business’ marketing strategy. We’ve witnessed how helpful it can be to outsource social media to professionals. For Kelly, who’s focused on her business and family, it can be super overwhelming to constantly keep up with social media. That’s exactly why we are here: to take social media off your plate so you can do what you’re best at!