The Vitality of Branding / Social Media Videos
Hi friends! If you’re anything like me, your Instagram screen time has also increased dramatically since the app released its “Reels” feature. Minutes turn into hours as I scroll through the home decor inspiration, admire the “Get Ready with Me” final products, and laugh at the entertaining skits. From a personal standpoint, these videos are simply entertaining. From a business standpoint, however, the recent boom in video marketing means so much more, and here’s why:
As someone who works constantly with small businesses and their online advertising, I’m always looking for new ways to engage with followers, increase traffic to social media pages, and grow brands. I aim to build online presences which feel personal, appealing, and captivating. Videos help me fulfill this aim, as they allow clients and customers to see and hear the heart behind the businesses with which I work. They go further than frozen moments and 2-D websites, helping you and your business to shine authentically. Now, customers want to invest not only in your business and your product, but also in YOU and what you love to do. Trust me, this connection is effective!
Further, any videos created can be used multifold. If we film for your website, that same content can be posted as an Instagram Reel or on Tik Tok, both of which have become wildly successful marketing platforms in today’s day and age. A Social Insider study even revealed that Instagram Reels produce double the engagement in comparison to other post types. To put it simply, videos are versatile!
Not only are videos versatile, they’re also fun! In both my personal and business opinion, I much prefer watching a video to looking only at a photo (and I take photos for a living ;) ). If given the choice, I think many others would vote for the video option too!
If I haven’t convinced you of the importance of video content for you and your business just yet, take a look at some of our favorite ones we’ve made for brands down below!
Reels
Instagram Reel for Conrad Downtown, NYC
Freshly IG Reel
Product Brand Video for Lime-A-Rita
Wedding Video Reel for Mandy
Branding Videos
Branding Work for Palmetto Yacht Company
Commercial for Osmo featuring Kevin and Danielle Jonas
The Hilton Conrad Downtown NYC
Bloomingdales Ramy Brook Loop
